Sharp declines boe 8K LCD into Japan

Japan's LCD TV and LCD panel giant -- SHARP, widely recognized as the "father of LCD", suffered a huge loss of 222.347 billion yen (about 11.5 billion yuan) in fiscal year 2014. Sharp has posted big losses in three of the past four years.

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Meanwhile, BOE, China's leading liquid crystal display company, will sell 8K(7680x4320 resolution) grade commercial liquid crystal displays in Japan to medical institutions and others, according to China national grid.

Boe's 98-inch 8K×4K uhd display screen, the largest size in the world, has 16 times more display effect than full hd. It takes into account the two main display trends of super size and uhd, and brings LCD technology to a new peak with wide viewing Angle, high brightness and extremely fine picture quality. The product has also been shipped to overseas companies such as NHK.

Besides B2B commercial use, boe may also launch 8K TV in the future. Sharp famously showed off an 8K TV at CES in the us in 2015. In the past two years, 4K TV sales have been booming in the global color TV market, but sharp's LCD TV business hasn't benefited from the TV upgrade, so sharp is trying to develop 8K TV technology.

However, with sharp once again plunged into huge losses, the company faces a restructuring crisis. Sharp's total global sales of LCD TVS in 2014 were only 7.03 million, down 10% year-on-year, with sales of 370 billion yen (about 19.2 billion yuan), down 10.6% year-on-year.

Industry analysts say the company's deteriorating finances and high debt levels may make it difficult to maintain the r&d investment needed for its 8K LCD technology for mass production.

According to the home grid, panasonic announced at the end of 2013 from plasma panels, then cooperation panasonic and SONY OLED large size TV production research and development cooperation, also the Xia Puju kui, Japanese companies in 8 k liquid crystal display technology research and development is also facing trouble, this will undoubtedly make room for the LCD panel companies such as Beijing Oriental market space.

Not only is 8K liquid crystal grabbing market share, boe has announced that it plans to invest in A new 10.5 generation thin film transistor liquid crystal display device production line project in hefei, anhui province. According to the company, this is mainly due to the rapid growth of large-size LCD TV panels worldwide, the huge market demand, and the strategic need to support the transformation and development of the color TV industry in mainland China.

According to the observation of jiaxing power grid, the highest LCD panel production line in the world is the 10-generation production line jointly operated by sharp and hon hai, and boe's 10.5 generation production line, which will put new competitive pressure on sharp's 10-generation production line. Sharp's loss on the 10-generation production line in 2014 is also an important source of huge losses of the company.

Boe said in the announcement that taking the lead in building A 10.5 generation line can help it take the initiative in the market competition of 65-inch products in the future, and ensure accurate product positioning and first-mover advantage can open up A "blue ocean" of competition in the super-size field.

BOE's report of the first quarter of 2015 shows that from January to march, the net profit attributable to shareholders of listed companies was about 978 million yuan, up 66.45% from the first quarter of 2014. In the first quarter of 2015, boe A achieved revenue of 11.583 billion yuan, with A year-on-year growth of 43.15%.

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